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18 Hot Topics For B2B Blogs
One of the biggest challenges marketers face when they develop a corporate blog is finding the resources to devote to it. This challenge is even more difficult if you don’t know what you should blog...
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Start With Relevant, Aspire To Remarkable
One truth that we can all agree to is that anyone can be a publisher today. The tools to create content are easily accessible, extremely affordable, and not very difficult to learn. That said, just...
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10 Corporate Blogging Pitfalls To Avoid
Definition of Pitfall A. a hidden or not easily recognized danger or difficulty B. A video game released by Activision for the Atari 2600 in 1982. It is one of the best selling games ever made for the...
View Article5 Best Practices for B2B Corporate Blogging
Standing out from the millions of blogs online can be a difficult task for marketers. From competitors to industry pundits, it is easy to get lost in the shuffle among the social media channels and...
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The Ultimate Giving Tree
Yesterday Joe Chernov, of Eloqua proclaimed, “Lists Are Dead.” in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “Content Rules.” Re-imagine your content...
View ArticleYou Don’t Need Buyer Personas For Your Blog!
Over at {grow} this week, Mark published an article, Six ideas to get your blog out of the fog, that served as a case study. Thanks to Christina Pappas, a blogger with Zmags.com, she graciously offered...
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Corporate Blogging 101 – An Introduction To Planning Your Blog’s Content
In your role as a content marketer and becoming a publisher, one of the most significant functions you and your organization needs to develop is the ability to effectively plan and schedule your...
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How To Keep Your Blog From Undermining Your Brand
Your brand is about much more than your logo or your name—It’s the complete look and feel of all of your media efforts across platforms and mediums. It’s what defines you to customers. It’s who you...
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10 Ways To Put Old Blog Posts To Good Use
If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket...
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25 Awesome B2B Blogging Tips
Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging...
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